Portfolio of Margus Tamm

Hot Art Chatline

The project explores the ways of communication between contemporary art and wider audience. Presuming that contemporary art is popularly preserved to be too highbrow, the solution was to go lowbrow.

Press text:
“Everything you always wanted to know about art but were afraid to ask. Call me! Your anonymity is guaranteed.”

For one month 24/7, there was a public phone number to call and talk about art.
Art Chat Line was promoted via press release and flyers, and then already via additional media interest it granted.

2003 Tallinna, public
2005 Auckland, New Zealand, public & Gus Fisher Gallery
In co-operation with Sandra Jõgeva, Kristin Kalamees, Krista Rambak (also a formation of group PinkPunk)
New Zealand version in co-operation with Ono, Rebekah Coogan, Srivhana
New Zealand video: camera: Marcus Williams; soundtrack: Barbariz